We live in an attention economy, where we’re constantly competing with phones and social media for our customers' attention. Great storytelling is what separates the good from the great in marketing. Storytelling has been around for generations; it’s how we learn and pass on traditions. It can be expressed in many forms, such as art, music, and poetry. We tell stories all the time, and communication has evolved dramatically over the years. We’re no longer writing on cave walls; instead, we’re telling stories with meme’s and videos on Instagram, Twitter, and TikTok.
We’ve found new ways to connect with our audiences. Persuasion is an art and center of all business activity. Clients need to be convinced to buy your products or services. Developing a culture of storytelling is what sets apart the Apple’s from the Microsoft’s, the Ethereum’s from the Bitcoin’s, and the Optimisim’s from the Base’s.
In the web3 world, there's a lot of jargon and technical details around our tech and infrastructure. How can we break that down in a more digestible way?
There are ways to tell great stories. I’m sure you all remember the story arch, it goes back to grade 11 english class.The introduction, rising action, climax, resolution, conclusion.
To set your story apart, remember a few things:
Humans are hardwired for emotions. Stories are effective tools to help people not only remember what has been said (or taught) but also relate to one another and to what you are saying.
At the end of the day, as the great Maya Angelou said, it’s not about what you say or do; it’s how you make people feel.
Discover new stories everyday on chain at ondora.xyz
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